Right in Vienna’s center, the Austrian Fashion Association once again set the tone for Austria’s fashion scene – highlighting experimental design and elevating emerging voices.
1. A Volkshochschule Turned Into A Runway
In Vienna’s 15th district, a local Volkshochschule, normally home to language courses and community classes, shifted into an unexpected runway. Its retro, everyday architecture grounded the show, while focused lighting and immersive sound pushed the space into something cinematic. For international visitors, this choice reflected AFA’s ethos of bringing Austrian experimental fashion into everday spaces and celebrating it as public culture.
2. Alessandro Santi’s Theatrical Playfulness
Alessandro Santi‘s collection moved across the stage with a lively, almost theatrical energy. It was characterized by bold silhouettes, surprising styling choices and a cast that brought together different age groups and appearances. Santi’s pieces, interpreted by stylist Daliah Spiegel, played with movement and layering, creating moments that were somewhere between performance and fashion without veering into over-the-top staging.
In an AFA interview earlier this year, Santi explained that the organization’s support funding allows him to pursue a non-conventional, collaborative design process shaped by dialogue with queer and norm-critical artists. In the same conversation, he also spoke about the aesthetic references that inspire him, mentioning Fellini’s ecclesiastical runway scene in Roma (1972) as a long-time favorite for its mix of design, humor, performance, and light.
- Photograph by:
- Elif Gündüz
3. Laura Andraschko: Award-Winning Shoulders and Nostalgia
The dim lighting gave the room a quiet intensity, making the large shoulder pads in Laura Andraschko’s looks stand out even more. Selected pieces featured card-deck motifs – from printed fabrics to a dress that looked as if the model had wrapped herself in an entire deck of cards. These pieces were part of her SS26 Monte Carlo collection, which had already drawn attention in Paris. Other outstanding elements at the AFA show added extra flair, from high plateau cowhide boots to open-toe shoes paired with delicate anklets, some adorned with tiny card-inspired charms. Her work combines a striking mix of rebellion, theatricality, and nostalgic costume elements.
Born in Berlin to Austrian parents, she moved between two contrasting urban worlds that shaped her sense of style and aesthetics. She later refined these influences at Central Saint Martins, where she graduated in 2021, and has since translated these experiences into collections that feel both wearable and meticulously constructed.
- Photograph by:
- Elif Gündüz
- Photograph by:
- Mario Ilić
The City of Vienna Prize, presented by City Councilor for Culture Veronica Kaup-Hasler, underscores her position as one of the most exciting voices in Austria’s fashion scene. Her work shows how clothing can carry art, commentary, and personal history at once.
4. Julian Schock’s Precise Tailoring
Julian Schock’s looks demanded attention the moment they hit the runway: precise cuts, clean lines, and careful construction made every seam feel intentional. Instead of relying on spectacle, Schock created impact through restraint. Proportion, structure, and quiet confidence carried the pieces. They lingered in memory not because they shouted but because their quiet expertise revealed itself gradually – the kind of subtle excellence that grows on you.
He studied at the University of Applied Arts Vienna and deepened his skills in painting and animation before continuing at Central Saint Martins. In 2024, he received a fashion start-up scholarship in Austria, recognizing his consistent and thoughtful approach to design.
- Photograph by :
- Mario Ilić
5. GATTO’s Camp-Punk Explosion
GATTO, a duo from Vienna and Amsterdam, brought an energy to the runway that deliberately combines different worlds. In their collection MIAMI 2 IBIZA, punk attitude and gabber pressure collided with ’70s rebellion, the playful cheekiness of the 2010s, and folkloric details. Nothing felt random, but nothing felt overly polished either.
On their own platform, GATTO describe themselves as a label that functions more as a lifestyle – a space where fashion, music, photography, attitude, and the people who shape you merge together. This idea was clearly evident in the show. The looks felt less like classic outfits and more like parts of a shared scene. It’s not just fashion; it’s a movement. Not just a series of pieces, but a system of influences, people and moments that come together to convey a feeling.
- Photograph by :
- Elif Gündüz
6. Petra Zimmermann’s Auteur Jewelry and the Outstanding Artist Award
Petra Zimmermann’s work exists at the intersection of memory, glamour, and reinvention. Born in Graz and trained in Bratislava and Vienna, she operates in a singular space within contemporary jewelry, creating auteur pieces that function as small artworks. Many of her rings, bracelets and necklaces begin with vintage 20th-century fashion items, which she reinterprets and transforms into sculptural objects, often encased in colorful forms.
On the runway, this approach played beautifully with the dimmed lighting and understated set: a model in a sleek black bodysuit appeared with a long, neon-yellow wig glowing under the lights, paired with Zimmermann’s necklaces and bracelets and styled by Daliah Spiegel.
- Photograph by:
- Elif Gündüz
- Photograph by:
- Elif Gündüz
Receiving the Outstanding Artist Award, presented by Olga Okunev of the Federal Ministry for Arts, Culture, Public Service, and Sport, felt like a recognition not only for Zimmermann’s mastery but of the relevance of jewelry as a form of contemporary cultural expression. Her work sparkles and speaks.
7. A Fashion Moment That Belonged to Everyone
AFA 2025 proved that fashion doesn’t only happen in the room you’re in. More than 300 guests from the worlds of fashion, art, and culture attended, but the show didn’t stay confined to the event hall. A livestream opened the evening to everyone, giving remote viewers access to the designs. The space itself was bathed in dark, almost mystical warmth, with lighting that carved sharp accents and focused attention on the essentials while leaving other details more elusive than the year before. On screen, multiple camera angles, precise lighting, and three different perspectives offered an unexpectedly clear view of the collections, giving digital audiences a different kind of intimacy.
This dual setup — part exclusive event, part publicly accessible platform — perfectly illustrates AFA’s approach. It is not just a runway show, but a publicly funded platform that supports Austrian designers, amplifying them with scholarships and awards, and making their work visible beyond the room, across Austria, into digital and physical spaces.
Styling by Daliah Spiegel, set design by Stefanie Grau, soundtrack by Paul Ebhart and lighting by Samuel Schaab framed the evening of AFA 2025.
Information sourced from AFA interviews, designer materials and selected fashion publications.