Avenir takes the work they do today from yesterday to ensure tomorrow: The Berlin-based brand creates circular, purpose-driven fashion, and they’re not just making clothes – they’re redefining the intersections of fashion, art, and sustainability. At Berlin Fashion Week, the brand showcased its latest Blue Line collection “Galleria” for Autumn/Winter 2025, a tribute to art and craftsmanship.

For Berlin Fashion Week this season, Avenir unveiled “Galleria”, a collection that aims to transform garments into living canvases, proving that fashion can be more than just wearable: It can become a statement. Every detail from the fabric selection to the finishing touches tells a story of reinvention and craftsmanship. ”When craftsmanship transcends pure functionality, fashion becomes art,” says Creative Director Sophie Claussen.

Set against the backdrop of the high-art Hotel Château Royal in Berlin, the runway transforms into an exhibition space. Each look was meticulously curated, merging Avenir’s signature upcycling techniques with artistic elements. The brand’s ‘Blue Line’ serves as a playground for experimentation: Denim is unraveled, reworked, and transformed into something entirely new. Jackets, trousers, and coats bare the mark of an artist’s hand – brushstrokes, layered textures, and unexpected color treatments that gave each piece a one-of-a-kind identity. Avenir’s mission is to always maintain a clear design language. Beyond patterns and textiles, the silhouettes and overall construction maintain a minimalistic feel. Sustainability is not just represented in their materials; the brand strives to create something timeless, ensuring that pieces can be worn for years, transcending seasonal trends.

British visual artist Arthur Laidlaw played a pivotal role in bringing “Galleria” to life. His work explores the relationship between history and memory, and for this collection, he approached Avenir’s pieces as raw canvases: Hand-painted coats and trousers carried an organic, almost accidental beauty, incorporating a collage-like aesthetic. This approach not only reflects his artistic vision but also reinforces the essence of upcycling at the heart of the collaboration. Even the fabric he had used as a studio drop cloth was transformed into a dress that looks like an artist’s smock, blurring the line between atelier and runway. The collaboration highlights Avenir’s philosophy: Art and fashion are not separate entities but interconnected forms of storytelling.

Avenir takes a dual-line approach to design, with the Blue Line dedicated to made-to-order, upcycled pieces and the Red Line offering eco-conscious, ready-to-wear collections. While the brand is based in Berlin because of the city’s independent spirit, artists and ateliers, its aesthetic could easily sit on any global fashion stage.

The designs, rooted in artistry and sustainability, are made for a global audience: Avenir’s pieces resonate with the rising demand for garments made with craftsmanship and environmentally friendly innovations, making “Galleria” cement Avenir’s place as a label that is both forward-thinking and deeply connected to its creative origins.