Roses are famously hard to grow: fragile, diseaseprone, barely fragrant. Bred for looks rather than scent, they demand constant attention just to keep up appearance.
For centuries, that difficulty was the point. A flawless rose garden signalled that you had the money or power to hire someone who could take care of it.
This editorial gives the labourer the pride and style historically reserved for the aristocratic garden owner. It keeps the dirt and effort that image was built to hide.
- FULL LOOK NETZWERK:
- NETZWERK
- SHOES :
- SCAROSSO
- GARDEN TOOLS :
- SNEEBOER
- JACKET AND PANTS :
- ALISA ALFRED
- SHOES :
- KOLYA BOGATYREV
Roses don’t grow themselves. Behind every manicured hedge and perfect bloom is dirt under fingernails, sweat, blistered hands, the repetitive strain of digging and hauling water. We’re interested in that unseen labour: the gardener as a worker, doing physically demanding, thankless work.
- TRENCHCOAT :
- POLO RALPH LAUREN
- OVERKNEEBOOTS :
- SPORTMAX
- GARDEN TOOLS:
- SNEEBOER
- COAT AND PANTS (him):
- ANDREAS SOYKA
- FULL LOOK (she):
- ALISA ALFRED
- GARDEN TOOLS:
- SNEEBOER
Photographed as decoration, roses have long served as props for femininity and wealth. Here, we pull the labourer out of the margins and into the frame, dressed and lit with the visual authority usually granted only to the garden’s owner.
- FULL LOOK :
- POLO RALPH LAUREN
- HEMD AND PANTS KOLYA BOGATYREV:
- KOLYA BOGATYREV
- CARDIGAN :
- OBEY
- SHOES :
- SCAROSSO
- FULL LOOK (she):
- KOLYA
- FULL LOOK (him):
- NETZWERK
- SHOES (him):
- SCAROSSO
- GARDEN TOOLS:
- SNEEBOER
The styling reworks historical cuts and workwear into a contemporary fashion context, set in a dark, dreamy atmosphere with grass so lush and green you want to lie down in it. A garden that feels like a memory you havenโt had yet. It looks like a dream, but someoneโs hands made it.
- SHOES:
- KOLYA BOGATYREV
- GARDEN TOOLS :
- SNEEBOER
- FULL LOOK (she):
- ALISA ALFRED
- SHIRT AND PANTS (him):
- ANDREAS SOYKA
- FULL LOOK :
- NETZWERK
- BOOTS :
- SCHOLL
- GARDEN TOOLS :
- SNEEBOER
- FULL LOOK (she):
- ALISA ALFRED
- SHIRT AND PANTS (him):
- ANDREAS SOYKA
- SHOES:
- SCAROSSO